adidas The KOBE

Description

• In memory of Kobe

Designed by Eirick Lund Nielson, the adidas The Kobe took off where the Feet You Wear campaign had ended and instead was built from the outside in. Elegant, futuristic, and timeless, the design inspiration came from the Audi TT, also a product of German engineering.

Regarding the design process of the Kobe shoe, Nielson said the following:

??The key to the design of The Kobe was the collaboration process between the automotive industry and footwear industry, inspired by a unique design approach. Traditionally, footwear design starts with the last and builds outward. With The Kobe, we built the shoe from the outside in. The quality materials married with a unique design approach have led to one of the most innovative basketball shoes to hit the market in recent history.??